Written reports from across our four practice areas. Eighteen working papers in the current library, reviewed on the first business day of every calendar year. We publish when we have something honest to say, not on a schedule.
The reports on this page are the firm's working positions on the questions that come up most often in client work. They are not research summaries, they are not press pieces, and they are not search optimised articles written for a general audience. Each report is the firm's attempt to write down, in plain language, how it thinks about a particular problem after having worked on it many times with clients.
The firm publishes when it has something to say rather than on a calendar cadence. A new report typically appears every four to eight weeks during a working year, and the firm reviews every published report on the first business day of every calendar year. When a review produces a material change to the firm's view, the report is updated in place and a short note at the top of the report records what has changed.
Readers are welcome to write to the firm about any report published here. A short reply within one business day is the firm's standard posture, and a longer written response follows where the question deserves one. To ask a question about a specific report please write to info@dynmarkit.com and include the title of the report in the subject line.
A practical method for sizing a market so the answer can survive a hostile board room, built around four independent estimates rather than one headline number.
Read ReportA short, honest guide to the difference between an advisory firm and an agency, written for founders and boards trying to decide which one their problem actually needs.
Read ReportWhy most blue ocean stories collapse on contact with real customer economics, and what a better search for white space looks like in practice.
Read ReportThree tests that separate a supply chain genuinely designed for resilience from one that simply talks about it in quarterly updates.
Read ReportThe most expensive pricing mistakes we see are almost never mistakes of arithmetic. They are mistakes of framing.
Read ReportThe anatomy of a four to six week strategy engagement built around a single decision, including the hidden traps that turn a short engagement into a long one.
Read ReportThe interview mistakes that quietly destroy research quality, and a short checklist we use to avoid them.
Read ReportWhy most working capital programmes run out of energy halfway through, and how to build one that actually survives the year it was designed in.
Read ReportWhy the shape of decisions inside a firm tells you more about its real strategy than the document on the board room wall.
Read ReportWhat changes, and what does not, about commercial execution when the category is compounding at single digits.
Read ReportThe case for a written deliverable in advisory work, and a short note on what belongs in a Dynmark report that does not belong on a slide.
Read ReportA practical argument for buyer archetypes over traditional segmentation in business to business work, with a note on how the firm builds them.
Read ReportA written argument for two phase category entry, and the four conditions that have to hold before the firm would recommend going in at all.
Read ReportHow to run willingness to pay research that survives contact with a real pricing committee, and the common pitfalls that destroy the answer.
Read ReportA short practical playbook for reducing sourcing concentration risk in a cross border business, built from real engagements and stress tested against real shocks.
Read ReportThe shape of a short commercial diagnostic that produces a prioritised action plan, and the three questions that decide whether a diagnostic is the right shape of engagement at all.
Read ReportWhy most make or buy analyses skip the third option that actually matters, and a short set of questions that force the third option onto the table.
Read ReportWhat it actually takes for an advisory firm to be independent, and why the word is used more carefully at Dynmark Technosoft than in most of the industry.
Read Report